The Plant Science Centre

Crafting an identity and digital home for the Centre for Plant Pathogen Interactions Research


Brand Identity, User Interface (UI), User Experience (UX), Web Design, Web Development, Responsive Design, Content Management System (CMS), Blog, Newsletter signups, Researcher's gateway, Restricted resources portal

View the live project


The Plant Science Centre is a knowledge sharing and connection hub for plant scientists across the globe. It helps scientists connect with fellow researchers. It also facilitates the sharing of lived experiences through the 'Fireside Blog'.

What the client said

Daniel has a unique gift: translating the random thoughts and whims that usually underpin most passion projects, into visually beautiful and engaging products. I asked Daniel to help me build a virtual research centre. The research centre has been a passion of mine for as long as I could remember. Like all passions, the ideas keep evolving, sometimes overnight. What I wanted was a three-way mash-up of a science and knowledge sharing website coupled with a recommender system, a way to create ‘personal pages’ for scientists, and a blog. Daniel designed the logos, developed a colour palette and put together the website for me. He developed the backend to enable easy content management for a non-specialist such as me. With remarkable clarity, he accommodated all my ideas into a coherent and easy to navigate website. This process was very iterative, which Daniel handled with more skill and patience than I could have hoped for or deserved. The online research centre is the outcome of Daniel’s extraordinary ability to translate my dreams. I am now able to visually explain my dreams to the world due to the world.

Dr. Francis Wamonje

Founder, The Plant Science Centre



The logo was born out the three key elements of the research centre - discovery, diagnostics, and disruption. The form of the logo was inspired by the plant-based research focused on pathogens.


Design Language

Brand stationery for The Plant Science Centre

Colour Palette

Based on the three elements essential to plant research - earth, water, flora, the colour palette reflects the vision behind the centre.

Primary Colours

R67 G62 B63
C65 M63 Y59 K48
R0 G108 B102
C89 M38 Y59 K20
R126 G161 B215
C51 M29 Y0 K0

Secondary Colours




Our goal was to create a website that was streamlined to guide people to the precise place they need to be - the research centre, scientist profiles, or the blog, regardless of how they chose to use the centre.


Homepage for The Plant Science Centre designed by Daniel Raghu

Key Elements

A few key elements to meet the brand's goals and elevate the website.

Newsletter Signups

Newsletter signups for the plant science centre

Scientist Directory

Scientist archive designed for The Plant Science Centre

Scientist Profile

Scientist profiles designed for The Plant Science Centre

Research One-Pagers

Research one-pagers designed for The Plant Science Centre

Downloadable Resources

Resources page designed for The Plant Science Centre

Lead Collection Gateway

Signup gateway designed for The Plant Science Centre

Fireside Blog

Blog designed for The Plant Science Centre

Action Box

Action Box designed for The Plant Science Centre

Responsive Design